Perhaps all site owners want their resource to occupy the highest position in issuing Google on targeted queries. But Google does not make such gifts of fate randomly. To achieve this, you need to do a difficult (but realizable) work on search engine optimization site. We begin to understand what’s what.
Optimizing websites for search engines or SEO (from the Search Engine Optimization) is a set of measures to improve the visibility of a site in search engines. Site visibility is the percentage of your target audience that saw a link to your site, typing a specific phrase (query) into the search bar. As a result of improving the visibility of the site will increase the number of visitors from the free search (that is, not advertising). With affordable seo services for small business the deals come perfect.
If we compare it with contextual advertising or other ways to attract visitors, search engine promotion is one of the cheapest advertising channels, but it also has its drawbacks. First of all, these are the terms for which you can achieve a tangible result. If the site is no longer new and is promoted by weakly competitive inquiries, then results can be achieved in a month. But on competitive topics, the approximate timing of the positive effect of the promotion is from 6 to 12 months. Moreover, under no circumstances is there a 100% guaranteed result. About this Google writes in his help:
No one can guarantee the first place in Google search results. Beware of SEOs that promise high rankings based on a “special relationship” with Google and promote “priority registration” on Google. Priority signup on Google does not exist.
Why does the title of the article contain “Step 0”?
In future articles, we will talk about all the intricacies that anyone who wants Google to love its website and put it in high positions in the search should know. In the meantime, let’s see how search engines work in general and what optimization methods do not work anymore. The roofing seo option is also there now.
How do search engines work?
The principles of operation of search robots and ranking algorithms are a separate big topic, so we will describe the whole process briefly. The work of search robots is of:
- Scanning is a process during which search robots bypass site pages.
- Indexing – processing of scanned pages and adding them to the database. The Google search index is more than 100 million gigabytes.
- Ranking – placement in the search results pages relevant to the search query. Search engine ranking algorithms are quite complex, sites are evaluated for hundreds of different factors. For example, Google evaluates more than 200 factors.
- Here’s a great visual example of how Google works.
How to promote a site in search engines?
Before you start promoting the site, you need to decide on the main goals, why you need it. As if to begin this process aimlessly, then the result in the end may turn out to be completely not what you expect. Or it will not be at all. What could be the goal of website promotion in search engines.