Search engine optimization (SEO) is one of the most important marketing activities you can do for your website. It’s also, unfortunately, one of the most misunderstood and misused activities in all of digital marketing, largely because of lots of myths and that surround this topic. If you want to get the most out of your SEO Sydney work, it’s important to recognise these four common myths about search engine optimisation.
Myth 1: SEO is Just a One Time Affair
It is not! If you want your site to do well in search, then you need to constantly be working on improving your web presence. This can include writing and optimising content for each page of your site, as well as focusing on building links and promotion. So yes, there is a bit of an ongoing commitment but it’s well worth it.
Myth 2: Link Building is Not Relevant Anymore
Link building is still one of the most important aspects when it comes to gaining rankings, given how Google’s algorithm uses links to influence rankings. Well-written and informative content on your website creates trust between you and your readers. When readers trust you, they are more likely to share links to your content across social media or e-mail their friends with useful information. E-commerce sites will benefit more with this strategy, so it is no longer possible to ignore building quality backlinks for your website.
Myth 3: SEO is Only About Ranking
SEO Sydney is not only about ranking high in search engines. It’s also about getting more relevant traffic from search engines and increasing your conversion rate. An optimized site won’t just attract new visitors, it will convert them into sales. Besides getting your site to a relevant spot in SERPs, you should also ensure your visitors get the best experience when navigating or browsing your website.
Myth 4: Paid Search will Improve Your Organic Ranking
While it is important to pay attention to your PPC campaign, you shouldn’t neglect your organic rankings. According to the SEO Sydney experts, Google uses a completely different algorithm for ranking ads than it does for ranking regular results. So, even if you get lots of impressions from paid searches, that’s not going to help you with organic rankings. SEO, by their very nature, don’t need paid advertising. It is essential free advertising. If you have a specific goal in mind or need to advertise a seasonal sale, that’s when paid advertising matters.
SEO is one of the most important tools that enhance your online presence. It can help your business reach new customers and keep existing ones happy by making it easier to find your site online. Get in touch with an SEO company today to know more about their SEO packages Sydney and see how they will help improve your site ranking.