SEO agencies are a thing now. I mean, who would have thought that it would be possible to get the perfect keyword phrases, rank your site on the first page of Google search results, and have it get you targeted traffic without spending a dime on Google ads?
Well, it is possible, and in fact, it’s quite popular.
Most people don’t bother to read the fine print, though, and end up losing a ton of money by hiring an SEO agency. So, let’s go over some things you should know about SEO agencies and how you can avoid the traps that many SEO agencies have.
- What Does an SEO Agency Do?
SEO agencies are a mix of search engine optimization (SEO) and advertising. They work with other advertising companies to create and implement web pages and websites that are optimized for various search engines (as well as non-search engine websites).
When you hire an SEO agency, you are hiring their SEO team as well as their advertising team.
An SEO agency is more than just a collection of experts in SEO. They are more like the crew that gives you all of the gears you need to get your car moving. They take the raw materials you want to build a car out of and then use those raw materials to construct your car in a way that it will not only look good but perform well.
- How Much Does an SEO Agency Cost?
There are many ways to hire an SEO agency, and they can charge you a set fee or come to you on an hourly basis. Either way, there are advantages and disadvantages to either option.
Hiring an SEO agency for a set fee will mean that you are paying for an exact amount of work. But, in most cases, SEO agencies can’t give you an exact number of keywords that will generate the amount of traffic that you want. They can give you the general categories of keywords that will work, though, and they can help you to narrow down the keywords so that you know you’re not paying too much or spending too much. Read more and explore the topic further to understand better.
It’s easier to hire an SEO agency for an hourly rate. You will pay for an amount of work that you know you will receive, and you will know exactly how much you are spending.
- What Kind of SEO Services Does an SEO Agency Offer?
The SEO services that are offered vary from one SEO agency to the next. Some SEO agencies are really specialized in one niche of SEO (for example, SEO for real estate websites), while others are much more general and can do everything.
The best SEO agencies will be able to take a broad overview of your business and recommend strategies that will allow you to get the most results out of your marketing campaign.
Some SEO agencies specialize in SEO for the long term. Some are in it for the short term, like a month or two, and then they are gone.
