Every business minded person, be it a senior executive at an MNC, or the owner of a startup recognizes the importance of business stationery. If you are one of them and you are considering making a lasting impression with your company’s letterhead, then you are on the right path. Here you can know the top tips for effective letterheads that will make your business more memorable and your brand stronger.
Hire the Right People for the Job
If you are printing your company’s letterhead for the first time, then you should hire only top professionals or a company like Rayacom to ensure that they know what they are doing. Professionals will also help you get a clear idea of what kind of letterhead you want by providing you with samples that worked for other clients. It will make the decision-making process easier.
Make Sure Perfect Software is Being Used
There are many letterhead layout software available in the market. Make sure that the design company or person you have hired knows how to use one. Two mentionable options are Adobe InDesign and Photoshop as they can help you develop a design more professionally. Always pick a software that your design person / outsourced professional can use comfortably to ensure better results.
Realize that Sizing Matters
Businesses that are targeting new partners or clients in the USA or Canada need to set up their page size to 8.5 to 11 inches. As most countries target A4 size, i.e., 8.27 by 11.7 inches, this option is more economical and fits perfectly in a standard sized envelope. Make sure you pick the one that suits your business needs.
Remember Logo Helps with Branding
If you want to boost your brand power while designing a letterhead then it is highly recommended that you opt for adding a logo to it. This will ensure that everyone from an employee to a business partner and even a client remembers your business. Make sure that the logo is attractive enough that a person easily notices it and can’t forget it with that much ease.
Be Modern with Photos
People who don’t want a boring or traditional black and white letterhead should not only consider playing with colors but should also seriously think about adding an attractive image to the letterhead. This image must be striking, high quality and devoid of pixels in order to offer a lasting impression. You can place the photo anywhere, but the safest option is to add it to the header.
In essence, it can be said that there are many top tips for effective letterheads and they all can work wonders if their potential is fully utilized. How far you need to go will depend largely on your business operations and the brand image. For instance, if you head a digital marketing agency, your letterhead needs to be creative. In contrast, if you are an original equipment manufacturer, the letterhead could be simpler. Just align your letterhead design ideas with your business goals and everything will turn out to be perfect